I was driving to the bank a few weeks ago and out of the blue this thought came to me: I should make a mission statement for my blog.
These are the reasons I did NOT want to create one:
-it is wise
-it helps show companies what you stand for
-it creates a put-together look for the blog
These are the reasons I DID want to create one:
-it would be cool
-I want to know what a mission statement really is, so another fun thing to Google
-I have no idea what the purpose of my blog is
At the end of it, that last statement was the true reason. I honestly don’t have a true purpose for this blog I have devoted seven + years to. If someone were to come up to me at a conference or even just a dinner party, I would have no idea what to tell them if they asked me what the end game was for my blog.
I didn’t intend to write on this blog for longer than a summer. I had small kids, my husband worked long hours, I was pretty busy doing life things. I wrote for release and when I started to feel better after writing for several hours a month, I kept going.
But I feel like I need a mission statement because I see my blog going in ten different directions. I need to focus a little because I don’t want to lose sight of why I am here. I feel like the less focused I am, the less you will want to read.
I was recently joking about purpose while writing a sandwich blog post and realized that what you might think are filler or fluff posts, I feel like my soul really coming out in my writing.
I do better with posts that talk about frivolous crap because life is hard. But why write about how hard it is when you can share your love of sandwiches? Because I can go on Twitter and Facebook all damn day and see how the world is falling apart, but I don’t want to write about it and I feel at the core, you really don’t want to read about it in this space. If you want gripping journalism, you will head to the New York Times, not A Grace Full Life.
So I googled “how to write a mission statement” one morning after the bus took away my youngest to school and landed on an article that walked me through step by step written by Julie, who seems way smarter and much more focused on her mission than I ever hope to be.
First step- ask questions.
Ugh, so like a test. Super.
1-Why do I blog? It has become a release for me and honestly, I just love sharing things with you.
2-What questions do I answer? How to make a sandwich in under five minutes? I honestly don’t know the answer to this question. Maybe that I provide laughter? That isn’t a question though. THIS IS HARD. I QUIT.
3-What questions do I ask? I want to know why society makes everything so difficult. Seriously, answer that for me.
4-What kinds of things do I write about? This is where I need help. I write about LOTS of things. One week could be my screenplay, an Amazon post, and a sponsored post. The next could be a Dollar Tree craft, how my children are growing up too fast and a recipe that only takes ten minutes to make. I AM ALL OVER THE DAMN PLACE.
5-What kinds of things do I enjoy writing about? Imperfections. The real side of things. Goofy life events. The things that make everyday funny. And John Hughes.
6-Who cares about what I write? Who reads it? This is a hard one because I don’t have a grasp on this. I correlate who is reading this blog with who comments which is wrong. I know there are many who read here who never comment. But if I had to guess, a person who regularly reads my blog is female, loves to laugh, feels like they can relate to what I write and is most likely over the age of 25.
7-Which bloggers do I admire? Why? I admire bloggers who keep it real, can make money for themselves with their writing, and maintain integrity while doing so.
8-Will I be personal in my writing? Uncomfortably so, yes.
The next step is to take the above answers and “winnow” them down to see what they are telling me.
My motivation for blogging is answered within questions 1-3.
My motivation for blogging is– to share and to get release; to help people laugh at life and themselves; and to make light of why life is so difficult at times.
My blog audience is answered within questions 4-6.
My blog audience is- a person who loves variety, the honest side of life, and doesn’t take life or themselves seriously.
What I want to change or become as a blogger is answered within question 7.
What I want to change as a blog- I want to make more money as a blogger/writer. I want people to take me more seriously and in order to do that, I need to take myself seriously. WHOA, THAT JUST CAME OUT.
The method in which I will create this change is answered within question 8.
How I will create that change within my blog- I will continue to be personal in my writing and maybe open up a little more instead of hiding behind laughter.
Now comes the hard part. I need to cut all that down to create a three sentence mission statement. DO THEY NOT KNOW HOW HARD IT IS FOR ME TO BE BRIEF??
After over an hour of trying to mesh everything together, answering texts from my teenager at school, letting the dog in and out and in and out and getting his little green ball from behind the couch (twice), I finally came up with my mission statement.
The mission of my blog is to provide light and laughter for my readers through wit, transparency and writing on a personal level.
What do we think? I kind of like it and honestly, it’s better than any mission statement I would have created on my own. I feel like this was a Mad Libs version of creating a mission statement which was perfect for me and might be perfect for you if you are struggling to find your mission.
Look at me being all Jerry Maguire.
What is YOUR mission statement?
Do you have a mission statement on your blog/website? Tell me how you made yours in the comments!
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